Sending a big “FU” to the corporate side of the fashion industry.
As an increasingly successful fashion blogger, I have been targeted by several brands, large & small, one of which is quite a large corporation.
Why?
Because I am undermining a very important part of their money making system.Today, the fashion industry is split in half.
You have Women’s fashion & Men’s fashion.
You will find designers here and there who produce androgynous designs but for the most part, the industry (brands & corporate companies) want designers who either design Men’s wear or Women’s wear, and follow a very gendered structure. Everything from the tailoring to the materials has to be specific to the binary boy/girl gender system.
This is why you can’t find feminine style’s of clothing tailored for the average males body type in any department store, thus creating a “mens” & “women’s” division.Every time I modify the clothing I buy in department stores to fit my body type and then model it for people to see, not only am I inspiring people to step out of the box with their fashion choices, but I am merging two markets into one.
Why is this bad for corporations?
MONEY
More markets equal more advertising and marketing opportunities which ultimately leads to more sales and more profit.When I successfully inspire people to be less mindful about if they look like a girl or a boy, ultimately I am inspiring them to go against the gendered market system that brands and clothing companies make so much money off of.
I have received several hateful emails, discouraging my efforts as a fashion blogger. I was even asked by a large corporate clothing company to STOP buying their clothing and modifying it to fit my body type. They stated that by doing so, and sharing it with my audience that I was creating the illusion that gender did not exist, and that I am leading a bad example for society. …
A GENDERED SOCIETY CREATES A HUGE PROBLEM.
IT DIVIDES PEOPLE.
IT SEPERATES.
IT CONTROLS.
IT DISOLVES ANY & ALL ORIGINALITY.FUCK YOU, to any clothing brand, company & corporation who’s got a problem with who I am, what I believe in & how I express myself.
-Elliott Alexzander
